News
Feb 16, 074 More key retailers for Market Central Da Vinci project in Rome, Italy
Postioned as a major anchor for the mix of fashion stores in the center, the H&M store at Market Central Da Vinci will be the largest in Italy . The store will feature the the complete range of the H&M apparel and accessories within 2,500 sqm of floor area. For Conforama, this will be the first store opening in Rome. The unit will have a 6,000 sqm of retail area and be located in the “Via della Casa” between LeroyMerlin and Mediaworld, completing the offer for home products on the eastern side of the Retail Park. McDonalds will be located in optimally in a stand-alone unit along the main access road within the 3,000 space parking lot. The restaurant includes a Drive-Thru facility and will incorporate the latest updated design and image for McDonalds. This new image is a transformation from the traditional hard, plastic fast-food environment to a more warm, softly lighted, comfortable experience. Also for Kepro this will the first store opening in Rome and the opportunity to bring a more American style health and beauty supply concept for the market. The store offers a wide range of branded coiffeur/beauty products for both professionals and end users at very competitive prices. “We are very pleased to welcome these new internationally renown retailers to Market Central Da Vinci” says Brian Jenkins Managing Partner of AIG/Lincoln Retail Division. “We are confident that our visible open-air envionment, large format stores, and convenient access will provide these and all our retailers with the formula for great success." Market Central Da Vinci retail park is located at the intersection of the A12 and Rome-Fiumicino highways and will feature a complete mix of shops and stores totalling 57,000 sqm and over 3,000 ground level parking spaces. An impressive line-up of other leading retailers includes Leroy Merlin, Media World, Decathlon, Scarpamondo, Norauto. The construction continues on schedule at Market Central Da Vinci for a Grand Opening on 6 September 2007.